Is Your Keyword Conversion Rate Important?

Posted by nickstamoulis under Online Marketing
From http://www.searchengineoptimizationjournal.com 4262 days ago

For most marketers, the end goal of SEO, social media marketing, content marketing, PPC, online PR, banner advertising and any other form on online marketing is increasing conversions. This could mean the number of subscribers to your company blog or e-newsletter, the number of people signing up for a free trial of your product or downloading a white paper, the number (or dollar value) of products sold and more. Conversion metrics may vary from site to site, but the end goals are usually the same—get more conversions!

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Comments

Written by Todd Jensen
4262 days ago

It's easy to lose sight of the reality behind the statistics. Whenever I get progress reports I always require the inclusion of the actual numbers behind the percentages and the makeup of those numbers. That 30% conversion rate doesn't look so hot when you discover it was only 30 people and 29 of them were unverified, spam bot, or otherwise non-serviceable.

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