Find out why LinkedIn groups is beginning to decline as a viable and effective social network for businesses. Is this the beginning of the end for LinkedIn groups?
Is This the Beginning of the End for LinkedIn Groups?
Posted by MattMansfield under Online MarketingFrom http://www.mattaboutbusiness.com 4074 days ago
Made Hot by: marketingvalue on March 9, 2013 3:48 am
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“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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Comments
4072 days ago
I've blogged about it here
http://www.webtrafficroi.com/good-morning-sunday-richard-branson-on-secrets-to-success/
You can also check the list of Influencers you may want to follow on LinkedIN
http://www.linkedin.com/today/post/whoToFollow
4072 days ago
Not sure if this will replace groups however. Thought leaders are organized around people, groups around topics, industries and ideas.
-Matt
4073 days ago
4073 days ago
4074 days ago
As someone who knows first hand the challenge presented in balancing the freedom of networking and interaction that is the life blood of a social community against the need to protect that community from those who would abuse it (I help manage the BizSugar community), I can say that failure to properly maintain this balance is a constant danger. In the end, communities who fail to strike the right balance of control and freedom (think MySpace, Yahoo! Groups, and Digg) generally pay the ultimate price. This said, I would point out that most of these groups (with the possible exception of Yahoo! Groups) failed because of a bizarre series of missteps that generally involved overreactions in both directions. (Remember MySpace's draconian phishing protections that somehow completely failed to prevent the site from descending into spammy oblivion?) There is no simple answer except constant adjustment, modification, and listening to your community. LinkedIn Groups will live or die on its ability to make the right decisions. If they fail, it is comforting to remember that an ultimately superior experience is probably waiting in the wings out there.
4074 days ago
Thanks as always for your valuable input!
Yep - you're one who would really understand this issue personally!! As BizSugar's moderator, this type of conversation must be an everyday occurrence. :)
I agree with your assertion that a social network will live and die by the decisions it makes. Unfortunately, LinkedIn's draconian decisions have proven incapable of stemming the flood of SPAM and has already prompted a flight to new platforms - Google+ seems to be the one folks have most often mentioned to me.
We'll just have to see what happens here. Whether it's e-mail or social media, SPAM will continue to be a problem that needs to be addresses. The thing I always say about SPAM is this: people do not spend time and energy on things that don't make them money. Like telemarketing and class-3 bulk mailers, SPAM continues to exist because it works, at least to some degree.
One thing is sure: the future promises to be interesting.
-Matt