Some of marketing's most revered voices are heralding a big comeback for podcasting. Are they on to something?

Sponsored Content


Comments


Written by HeatherStone
808 days ago

Hi Rachel,

I'm not sure podcasting ever really disappeared. I know plenty who still use it. But I would agree it has been upstaged by YouTube and, I guess, video in general. I've seen a couple of people with online "shows" offer an audio or video version of the program to pick from. I guess it's an obvious choice and allows them to re-purpose content in as many forms as possible.



Written by bigmoneyweb
809 days ago

Great post. I have no data to back up this thought. There are no statistics to quantify my thinking, but it feels like podcasting is about to turn a corner. There are a handful of podcasts that are acting as a key leading indicator that consumers have an appetite for longer, in-depth and content rich audio programming. Thanks for sharing.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Robert Peters Brings Fresh Eyes to Business @FreshEyesConsul

When you can no longer see the forest for the trees, it may be time for a fresh perspective. That's where Robert Peters … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!