BizSugar.com › Online Marketing › Influential Marketing Blog: Are You Too Good Looking Online?

There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.

With a simple filter, you can remove anything from red eye to love handles in a photo, and change your skin tone to give yourself that tan you wish you had too. We even have a word for images that we believe have been altered, calling them "photoshopped." In this overly perfected world of online imagery, there is such a thing as looking too good online. It's hard to trust in images that are too perfect. They just aren't believable.