How To Do B2B Online Marketing The Right Way - 3Bug Media

How To Do B2B Online Marketing The Right Way - 3Bug Media Avatar Posted by GaryShouldis under Online Marketing
From 824 days ago
Made Hot by: robinandy58 on January 20, 2016 10:58 am
BtoB online marketing is much different than BtoC marketing. While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience.


Written by lyceum
821 days ago

Gary: Thanks for your input. Talking about franchising, have you looked at Joel Libava's stuff? He is the The Franchise King! :)

Written by GaryShouldis
819 days ago

NO, but I will check him out, thanks Martin. Is TftW published yet?

Written by lyceum
822 days ago

Gary: Have you seen examples on how to do it in the right way, recently?

Written by GaryShouldis
822 days ago

Hi Martin, enterprise level sales teams use a method like this, they call it account based marketing, where sales and marketing work together to put together a strategic sales/marketing plan to land a single large account. The list prospecting is a sales tactic, but marketers can learn from these sales tactics. My blog post adds a twist to it as there is an additional step of creating an online ad campaign around it before outreach starts. The reason I wrote this is I use this method for a client who is targeting high-value franchise prospects and typical online marketing does not work as we need to find our prospects first and then market to them. It takes a lot of planning and is time consuming, but it works when you are trying to be specific on what clients you want to work with.

Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website … More
Editor's Picks

Share your small business tips with the community!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!