Last week Google started encrypting ALL search activity, meaning marketers can no longer see what terms people are searching for. All they can see is “not provided”

Is this the end times? Not yet. Here’s how to beat Google’s search encryption and produce relevant content for your users.





Comments


Written by lyceum
1268 days ago

I didn't know about this. Daniel Tay has provided a great list of tips on how to track down the traffic data. I am glad that he is also pointing out alternatives to Google, e.g., Bing and Yahoo.



Written by AbhiZopim
1268 days ago

Google's changes are going to cause difficulty for some marketers. But, I think it will usher in an era of great content.

Thanks for reading!



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