BizSugar.com › Online Marketing › How to Be Smart About Guest Blogging

Guest blogging—publishing blog posts on other sites to expand your audience and drive traffic back to your own site—used to be all the rage, but its popularity is dwindling.

Guest publishing channels are getting noisy, content marketers aren't seeing the ROI, and they're beginning to question whether this once popular practice is still as effective as it used to be.