BizSugar.com › Online Marketing › How to Avoid a Link Penalty

Prior to the Google Penguin update, people were a little more reckless with their link building. If they could drop a link on a site and include anchor text, they’d do it. Once Google cracked down on this practice, the game has been somewhat different. The focus is now on building a natural link portfolio and quality trumps quantity every time. Google is handing out penalties to websites that appear to be building inbound links in an unnatural manner. Here are a few ways to ensure that your site isn’t found guilty: