BizSugar.com › Online Marketing › How Do You Resolve a Search Engine Penalty?

The very first thing you have to do is determine if your search engine penalty is a result of a manual act or simply because of an algorithm update. For instance, the Penguin update was a change to Google’s algorithm so if your site’s organic visitor traffic dropped off on or just after April 24th, 2012, there is a good change it’s because of an algorithmic penalty. A manual penalty means someone (a human employee) at Google reviewed your site and decided to impose a penalty to your site specifically. This happened to JCPenney after their site got ousted for buying links.