BizSugar.com › Online Marketing › How Becoming a Thought Leader Helps SEO

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will also improve SEO efforts by building inbound links.