A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business blog is a great place to share content because it is your owned web property. This means that you make the rules. You can publish whatever you want, whenever you want. A business blog also has SEO benefits too, since the search engines like fresh content. Each blog post that goes live is another opportunity to target keywords. Over time, a blog post can rank in the search engines for long tail keyword searches by people that are looking for specific information. It’s a great way to get traffic to your site. Obviously, a business blog is a great content marketing tool, but it can also hurt your marketing efforts if you are guilty of the following:
How a Business Blog Can Hurt Your Marketing
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4405 days ago
Made Hot by: amadon on April 9, 2012 6:05 pm
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