Google is doing a great job at delivering results that are relevant to the intent of the user, but the blatant favouritism in search results that lean towards massive companies like Amazon, eBay, Tesco and Argos puts them in danger of upsetting the millions of small businesses that made Google what it is today.

Sponsored Content


Comments


Written by HeatherStone
498 days ago

Hi Hayley,

It would certainly be nice to see small businesses get equal representation. Then again, realistically, Google also serves its results based on site popularity and clearly sites like Amazon and eBay have the advantage here. Perhaps the key for small businesses is to rank for some other less competitive aspect of their brand rather than a particular product many other businesses also offer.



Written by silkstreamnet
496 days ago

Thanks for taking the time to read and comment Heather. Yes i agree, we try to recommend to small businesses that they optimise their ecommerce sites for long-tail variants. Some of our most successful clients gain more than 95% of their traffic from searches like this rather than trying to compete with giants like Amazon.

Its still very concerning though, to see the top seven slots on page one filled by the manufacturer. Particularly from a company that talks so much about user experience.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Kenji Crosland: What Makes a Person an Entrepreneur?

What makes a person an entrepreneur? Maybe it's just a decision to do something different with your life. That's how … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?