Google is doing a great job at delivering results that are relevant to the intent of the user, but the blatant favouritism in search results that lean towards massive companies like Amazon, eBay, Tesco and Argos puts them in danger of upsetting the millions of small businesses that made Google what it is today.
Google: Strive for Relevancy But Don't Forget Small Businesses
Posted by silkstreamnet under Online MarketingFrom http://www.silkstream.net 4025 days ago
Made Hot by: sophia2 on April 23, 2013 9:04 pm
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Comments
4024 days ago
It would certainly be nice to see small businesses get equal representation. Then again, realistically, Google also serves its results based on site popularity and clearly sites like Amazon and eBay have the advantage here. Perhaps the key for small businesses is to rank for some other less competitive aspect of their brand rather than a particular product many other businesses also offer.
4022 days ago
Its still very concerning though, to see the top seven slots on page one filled by the manufacturer. Particularly from a company that talks so much about user experience.