Google is doing a great job at delivering results that are relevant to the intent of the user, but the blatant favouritism in search results that lean towards massive companies like Amazon, eBay, Tesco and Argos puts them in danger of upsetting the millions of small businesses that made Google what it is today.



Comments


Written by HeatherStone
834 days ago

Hi Hayley,

It would certainly be nice to see small businesses get equal representation. Then again, realistically, Google also serves its results based on site popularity and clearly sites like Amazon and eBay have the advantage here. Perhaps the key for small businesses is to rank for some other less competitive aspect of their brand rather than a particular product many other businesses also offer.



Written by silkstreamnet
832 days ago

Thanks for taking the time to read and comment Heather. Yes i agree, we try to recommend to small businesses that they optimise their ecommerce sites for long-tail variants. Some of our most successful clients gain more than 95% of their traffic from searches like this rather than trying to compete with giants like Amazon.

Its still very concerning though, to see the top seven slots on page one filled by the manufacturer. Particularly from a company that talks so much about user experience.



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