BizSugar.com › Online Marketing › Give the People What They Want: The Local Touch

A recent eMarketer study showed what was already suspected by many – the majority of the polled leisure travelers in the US use their smartphones to seek out local information while traveling, and 43% of the respondents use tablets to do the same. The latter result rose 36% from the findings 2 years ago, thus reassuring that tablet usage has grown dramatically and will continue to grow as the industry evolves...