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Let’s say you own a clothing company that specializes in hiking apparel for women—hiking boots, backpacks, thermal layers, etc. There are probably thousands of different spins you could take about hiking apparel for a company blog. You could write blog posts about what to wear depending on the weather (rain, snow, heat) or trail conditions (muddy trail vs. mountain climbing), what hikers should pack for an all-day or multi-day hiking trip, or even why it’s important to make sure your socks are dry!