BizSugar.com › Online Marketing › Don’t Let the Conversion Rate Dictate Your Keywords

I was working with a new full service SEO client the other day and we were discussing the keyword research we had done for their website when the business owner asked if I had looked at the existing keyword conversion rate data when conducting the keyword research. Did the conversion rates influence the keywords we had researched? I thought this was a very smart question. On paper it makes perfect sense to target keywords that have a high conversion rate, but sometimes what looks good on paper might not work in practice.