Does Having A Buyer Persona Really Matter Anymore

Posted by BenSeow under Online Marketing
From http://seopressor.com 3089 days ago
Made Hot by: luvhealthcare on November 24, 2015 10:27 am

Do you still think that having a buyer persona is important to your business? Well, having a deep understanding of who your buyer personas are and having them in mind will determine the success of your business.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3083 days ago

Ben: The link is working now. I agree with your statement. We will be int touch re. this matter.

- 0 +

Written by lyceum
3084 days ago

I clicked the link, but it didn't work at the moment.

- 0 +

Written by BenSeow
3084 days ago

Martin: Sorry for the late reply. Anyway, I’ve tried clicking on the link and it’s fine on my side. Maybe you can try again later.

Anyway, I do believe it is quite common for many companies to have more than one buyer persona. If you do, it is always recommended if you can come up with different types of content that can cater to them specifically.

At the end of the day, whatever we do, we just have to think from their perspective and try our very best to solve their problems or to achieve their goals in a much faster and less effort way.

To me, helping them to see the value is more important than anything else. Don’t you agree with me?

- 0 +

Written by DanielleReye
3085 days ago

Without a clear image about your user persona you don't know how to implement your business strategy and where. Here you'll find a complete guide with 6 simple steps to create the ideal user persona: http://blog.oscilloskope.com/6-simple-steps-to-create-the-ideal-user-persona/

- 0 +

Written by BenSeow
3084 days ago

Hi Danielle,

I couldn't agree with you more. Without a clear picture of who our buyer personas are, we really wouldn't be able to create a successful strategic marketing plan for our own business.

Therefore, creating them and studying some of their behavior patterns help us to know what kind of pitches to use that can influence their buying decisions.

- 0 +

Written by lyceum
3084 days ago

Danielle: Thanks for the link. I will check it out!

- 1 +

Written by lyceum
3085 days ago

Ben: What if you have several different types of buyer personas?

- 0 +