Many B2B companies have incredibly long and complex buying cycles. And since these sales cycles can easily last 6-9 months if not more, there are more and more opportunities for a potential customer to jump ship and abandon your company for the competition. But a longer buying cycle also means there are more chances for a potential customer to jump back into the sales process, and oftentimes this is not at the same place they left.
Do Your Keywords Target Every Stage of the B2B Buying Cycle?
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4034 days ago
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