BizSugar.com › Online Marketing › Digital Espionage 101: Tools for Outsmarting the Competition

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketing efforts. If you want to truly beat out the competition, you need to know how they got to this result.