BizSugar.com › Online Marketing › Content Marketing – Using Content to Win Business and Build Trust – Part One

Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry.

Robert Rose from Content Marketing Institute puts it this way…

“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”

In the first part of this four part series on Content Marketing, I’ll focus on Content Types…