Cart Abandonment Analysis: Rosetta Stone

Posted by Emma under Online Marketing
From http://blog.rejoiner.com 4437 days ago

We’re going to be analyzing the shopping cart abandonment strategies of the world’s best retailers. We start with an analysis of the website Rosetta Stone, and their online shopping cart abandonment strategy.

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Comments

Written by HeatherStone
4436 days ago

This is a great analysis! One of the best metrics online marketers could look at is shopping cart abandonment. I, too, have spent time on Rosetta Stone, loading items only to abandon the cart for the same reason, price. Perhaps sites selling pricier items encounter this more often and should therefore spend extra time customizing their resulting offers. The fact is that highly customized experiences is one of the best ways of differentiating brand, and certainly it would help persuade me to buy a higher priced item. I would like to see more posts like this on BizSugar. Great job!

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