Can SEO Make a Difference with Branded Keywords?

Posted by nickstamoulis under Online Marketing
From http://www.searchengineoptimizationjournal.com 4264 days ago

Theoretically, every time someone searches for your company or product by name your website should always be in the number one spot. If you weren’t dominating the SERPs for your own brand I’d actually be a little worried because it means that you don’t have a strong online presence or someone else is piggybacking off your brand value to get their site listed ahead of yours. Again, in theory, your site should automatically be ranked #1 for any branded keywords, right? Here’s the thing though, ranking #1 for your branded keywords isn’t enough. You want to make sure your own as many of the top 10 spots (and more) as you possible can for your branded keywords. That’s where SEO can help.