By Ann Smarty

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, and it is the life blood of niches involving current events (such as news sites), there is a time and a place for it.

Sponsored Content


Comments


Written by lyceum
538 days ago

This is an important post. I have been blogging for 11 years and in the "grand ol' days" you could read plenty of evergreen material, but nowadays is is a huge flux of insta-messsages! ;)



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Matt Telfer @mattelfer Takes Practical Approach to Digital

Matt Telfer loves marketing. Though today he works for one of the U.K.'s largest domain and hosting companies, he … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!