By Ann Smarty

There is a trend that has seemed to grow with the prevalence of social media. It is the constant updating of content that is only relevant in the moment, trending in the short term to draw a quick influx of traffic. While this can be a useful tactic for certain forms of marketing, and it is the life blood of niches involving current events (such as news sites), there is a time and a place for it.



Comments


Written by lyceum
1035 days ago

This is an important post. I have been blogging for 11 years and in the "grand ol' days" you could read plenty of evergreen material, but nowadays is is a huge flux of insta-messsages! ;)



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