BizSugar.com › Online Marketing › Build Links by Maintaining Relationships

Link building is a huge component of an SEO strategy since inbound links to a site are what help to establish trust and relevance with the search engines. Link building has undergone many facelifts through the years. At one time almost any link had value and paying for links wasn’t uncommon. The search engines now consider these kinds of link schemes to be a black hat approach. There is a right way to build links and a wrong way and the right way is to build links naturally. Of course, the only way that will happen is if others are linking to you and sharing your content.