Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 2012 to over $80 billion in 2017.
Borrell: Promotions Will Dominate Local Media Ad Spend in 2013
Posted by
SeanBarkulis under Online Marketing
From http://streetfightmag.com 4062 days ago
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