Be Remarkable: Take That Idea and Own It!

Posted by st0n3y under Online Marketing
From http://www.searchengineguide.com 4966 days ago
Made Hot by: Small Business Manifesto on September 27, 2010 11:40 pm

It is possible to take an old idea, re-invent it, and make it yours. But, it has to be unique. You gotta take it and own it! Make it remarkable. More on that in this article...enjoy!

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Comments

Written by lyceum
4962 days ago

Shawn, Thanks for visiting GOT Tea Party. Yeah, the coffee bean versus the tea leaf video clip is hilarious. I think it is made by The Coffee Bean & Tea Leaf (International Coffee & Tea, LLC).

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Written by lyceum
4963 days ago

Be ReMarkAble! :) I have a tea blog with the name GOT Tea Party. It is a wordplay on the "Got Milk" campaign as described by Stoney deGeyter, but also the airport name for Gothenburg, GOT.

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Written by ShawnHessinger
4962 days ago

I've been there, Martin, and absolutely love the blog. Quite remarkable. Especially the video about the coffee bean versus the tea leaf.

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Written by MarciaB2B
4963 days ago

Isn't that what Seth Godin always says? "Be remarkable?" http://sethgodin.typepad.com/seths_blog/2007/01/how_to_be_remar.html

If it is good enough for Seth, it is good enough for me.

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Written by smallbiztrends
4963 days ago

Today you are fighting for attention -- there are so many things to distract your intended audience it's not even funny. I am finding that it is harder today than it was just 2 years ago to attract visitors with content, because there is such a glut of it on the Web. Chances are, no matter what you write about there are 10, 100 or 1000 sites writing about the same thing. You've got to be remarkable to stand out.

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Written by q4sales
4967 days ago

Lots of ideas worth thinking more about and then executing on! Thanks Stoney.

I really like this customizing idea:

We can easily apply this to SEO. Take ten sites in the same industry. What is unremarkable about them is that they are all targeting visitors that search using the same words. Nothing new there. What is remarkable is the site that targets those keywords into a unique presentation on the site. Now that's different.

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