Creating a logical path for your readers is one of the copywriter's primary tools for helping others. Apparently the guys who write the cooking instructions on boxes of frozen chicken disagree.
Back of the Box Cooking Instructions or How to Fail at Copywriting
Posted by KelvinIsAwesome under Online MarketingFrom http://www.functionwriting.com 4296 days ago
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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