BizSugar.com › Online Marketing › B2B Marketing 2016: 5 Digital Must-Dos - Infographic

If you’re part of a B2B company that plans to devote more dollars to digital in 2016, you’re in good company. Some 98 percent of B2B companies plan to increase their investment in digital for the coming year. Where this additional budget is coming from is fairly clear: B2B marketers say they’re spending less money on traditional channels such as brochures and billboards. However, where the spend is going isn’t as easy to pin down. As the digital marketing landscape expands, how do marketers know which new channels will enhance their current B2B strategies?