When writing sales copy, one thing you want to avoid is getting the reader offside by pretending you know everything about them.
Sometimes this is done without even realising it.
Are you guilty of this amateurish copy mistake?
Posted by ScottDudley under Online MarketingFrom http://scottdudley.net 2841 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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