BizSugar.com › Online Marketing › Are You Aware of Your Link History?

Most businesses launch their company domain alongside the rest of their business, so all the SEO, link building, social media and content marketing history is under their control from day one. But what happens when you buy a pre-existing domain or fold a smaller business into your own, redirecting their site to yours (and thus all of their link history). That site’s link history now becomes intricately connected with your own brand and SEO, for better or for worse.