Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post.
The old approach to marketing relied on sending out messages in as many formats and mediums as possible, to broadcast it to its maximum reach. Maximum reach was essential, because these Outbound Marketers knew that less than 3% of these messages might resonate with their recipient. And today’s slew of spam filters and non-returned calls or emails attest to how many ignored messages have been sent.
An Overview of Inbound Marketing Automation
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 5069 days ago
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