BizSugar.com › Online Marketing › Affiliate Links on Social Media Platforms: Spam Challenge?

I. Not all social media users are the same.

II. Affiliate managers do have a challenge to deal with. There are at least 4 questions every affiliate manager should answer: (1) Do/should you accept such services/platforms as affiliates? (2) How do you then control how exactly your brand will be "promoted"? (3) Is if-you-tweet-junk-then-people-will-unfollow-you a good enough of a filtering/policing mechanism for affiliate managers to rely on? (4) What about "sponsor"-"endorser" disclosures? FTC is clear that "if a significant number of" your readers/followers don't know you're "being paid to endorse" a clear disclosure is needed.