Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should be the foundation and starting point of your content marketing campaign.
To do this, there are a few things you should keep in mind when brainstorming and reviewing content for your site:
A Checklist to Drive Conversions Through Content
Posted by BuyerZone under Online MarketingFrom http://www.buyerzone.com 3834 days ago
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