BizSugar.com › Online Marketing › Why are B2B Companies so Anti-Socia When it Comes to Social Media? | B2B Marketing Blog

social media fuel relationships. And relationships fuel sales. But you can't jump from A to C. You need “B” in there along the way. And while you're pursuing those virtual relationships, don't focus on the sales value of each contact or on-line exchange, any more than you would stop and measure ROI after every stroke in a round of client golf.