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There's a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section. Page load time is the time it takes a web page to load in seconds. If the load time in slow, Google says it will impact your quality score. Why? Slow loading landing pages are bad for your user.
Has page load time been used yet in the quality score algorithm? No! It will come into play "several weeks after your load time grade becomes visible" to you. View full story...
Has page load time been used yet in the quality score algorithm? No! It will come into play "several weeks after your load time grade becomes visible" to you. View full story...
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Comments
Great, one more thing to worry about. This would really screw with small businesses using shared hosting accounts.
I have many clients who run on slow servers and are currently running adwords. I cant imagine how much extra they've paid in adwords over the years due to slow load times. yikes!
Another reason to get rid of those annoying flash introductions that take forever to load and our un-skippable!