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Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog.
On his first attempt, he generated little traffic and few business leads.
Instead of giving up, however, he took the time to study social media, then implemented a detailed strategy for attracting and maintaining a solid readership base. As a result, Green turned his inexpensive blog into a major source of lead generation, triggering a 40% increase in his client base. (registration required) View full story...
On his first attempt, he generated little traffic and few business leads.
Instead of giving up, however, he took the time to study social media, then implemented a detailed strategy for attracting and maintaining a solid readership base. As a result, Green turned his inexpensive blog into a major source of lead generation, triggering a 40% increase in his client base. (registration required) View full story...
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Good, but you'll need to create an account to see it.
This is what I get for voting on a piece of content before I read it. I don't want to sign up just to read one article :p