BizSugar.com › Online Marketing › 7 Top Questions To Ask Yourself To Help Choose Your Avatar

One of the biggest mistakes that most people make when marketing online is that they don't bother to choose their avatar. Choosing your avatar is all about defining your perfect prospect in specific detail, and then targeting your marketing campaigns to ideally suit these people perfectly. There is an old saying that if you are marketing to everybody, then you are marketing to nobody.