Consumers of Apple products are dedicated, loyal followers, to say the least. You will find them lining up for days to be the first to get a new product, engraving a product to give to a loved one, or even spending hours of a day off in a technology store.

Is it a store? Or is it a lifestyle, with its own dogma? And how does a multinational maker of technology devices evoke such an emotional bond with customers?





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!