BizSugar.com › Online Marketing › 7 Common Content Marketing Mistakes and How to Avoid Them -

Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).

Unfortunately, most people just rush into it, without even knowing what it is. Surveys have shown time and again that at least half of the businesses who do content marketing, are not quite sure of their results.

Here are the 7 common mistakes that lead up to this situation: