BizSugar.com › Online Marketing › 6 Reasons Followers Don\'t Stick to Your Blog like Glue

Bounce rate is the frequency at which people land on a blog and leave. Hence, they bounce like a rubber ball down a street. Sites need their followers to stick like glue. The more they stay put, the higher the chance of making a conversion. For those of you who have eCommerce platforms, this means money. In short, bouncing is costly, whether concerning lead generation, conversions or flat out purchases.