BizSugar.com › Online Marketing › 5 Ways Email Marketers Can Get Started with Mobile

If you haven’t made mobile a priority for your email marketing initiatives, you’re not only falling behind, but in all likelihood, you’re also losing sales to your competition. After all, your prospects and customers are going mobile in greater numbers, and with mobile traffic spiking, conversions and revenues are following in turn. The benefits of expanding your email program into mobile web and mobile apps and empowering your email templates for mobile platforms can no longer be ignored. For those who haven’t yet started, this story offers five things marketers can do now to get started with mobile.