BizSugar.com › Online Marketing › 3 Proven Ways to Make Online Payments Easier for Your Customers

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Payments.