It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results.

The tips below are in no particular order, as they are all worth addressing in some manner:

Sponsored Content


Comments


Written by lyceum
60 days ago

Has Joe Pulizzi any examples of organizations that have used some or all of the 10 listed in the post?



Written by unveiltheweb
64 days ago

Hi Joe,

Love the overview! Organizations and businesses should take your recommendation and do it quarterly.

I think one of the most underutilized strategies that you brought up is working on your "influencer list."

I have connected some amazing and insanely popular bloggers that have propelled my opportunities in ways that cannot be possible through just hard work alone.

I think a few things you could add to your list are:

* Evaluation of your messaging. What problems are you really solving?

* Who are you solving the problems for?

* How does your products and services fit into the solution?

* What influencers are passionate about solving those problems?

Just a thought. I appreciate your article. I got a list of great ideas to consider.

Sincerely,

Don Purdum



Written by unveiltheweb
64 days ago

Hi Joe,

Love the overview! Organizations and businesses should take your recommendation and do it quarterly.

I think one of the most underutilized strategies that you brought up is working on your "influencer list."

I have connected some amazing and insanely popular bloggers that have propelled my opportunities in ways that cannot be possible through just hard work alone.

I think a few things you could add to your list are:

* Evaluation of your messaging. What problems are you really solving?

* Who are you solving the problems for?

* How does your products and services fit into the solution?

* What influencers are passionate about solving those problems?

Just a thought. I appreciate your article. I got a list of great ideas to consider.

Sincerely,

Don Purdum



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Arthur Piccio, UPrinting Share Clients' Small Biz Spirit @UPrinting

Arthur Piccio, Public Relations and Small Business Coordinator for UPrinting, said he and the print shop he serves … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?