BizSugar.com › News › One-third of Business Owners Say Entrepreneurship \"Much Harder\" Than Expected

Nobody thinks starting a business will be easy. But sometimes it’s a lot harder than expected.
According to a study conducted by Netherlands-based printing company Vistaprint (NASDAQ: CMPR), one-third of business owners admitted running a company is harder than they initially thought.
Millennials, in particular, were surprised at the level of work required to get their businesses off the ground, with 56 percent saying it was harder than expected.
Heather Younger, Owner of Top Shelf Cookies, is quoted in the report explaining, “Starting a business has been even harder than I anticipated. The baked goods industry is a crowded market and there’s so much more to it than having a good product.”