Here is an example on how Internet brands can really make it big if it is unique and interesting enough to get people's attention. If you know the Grumpy Cat, you'll be surprised that he won an award at the MTV awards. More details at the article.





Comments


Written by lyceum
3658 days ago

Heather: You are right about that! :) It is another example that "internet is made by cats"... ;)



Written by lyceum
3658 days ago

High five to Grumpy Cat! I have to get the Kitty Weather app! :) Could the next thing be the Happy Cat? I will ask our two cats, Robin & Rufus, if they want to apply... ;)



Written by HeatherStone
3658 days ago

Hi Martin,

I think the really amazing thing here is how this has snowballed. It's a good lesson that you don't need a huge budget for a successful marketing campaign. And brands can be created from the most unlikely things...so long as they are memorable!



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