BizSugar.com › News › In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing

Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me?
To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed that idea. We looked at Mike Guta’s recent article on the impact of content on purchases.
A new survey from Clutch shows that 73% of those asked said content was a driving force in making a purchase. In fact, it could have been the clinching thing that induced someone to hit the Buy button.