Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually has those words on their web pages.
Google local pack tests displaying website mentions matching your query
Posted by kimonos under NewsFrom http://searchengineland.com 2429 days ago
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