BizSugar.com › News › Best Global Brands 2013 : Apple at Top, Nokia the Worst

Operating from several decades as a consultant for the management, positioning and evaluating the brands, Interbrand is a reality that has the ability to have a single view of the main brands in the world, elaborating on an annual basis a ranking for the evaluation of 100 most valuable brands.

The Best Global Brands ranking is based on an evaluation system created by the same Interbrand since 2010 and that it is compatible with the ISO 10668 standard for the valuation methodologies of a brand.

In this article you will read an extract of this ranking with particular attention to those companies in the world of technology that have found their place among the 100 most valuable global brands in 2013.