BizSugar.com › News › Alpine MarTech Acquires Review Aggregator GatherUp

IT business ASG recently announced they’ve acquired GatherUp, an online review engine. As a result, GatherUp becomes part of ASG MarTech, a group of marketing technology businesses. The acquisition represents a significant move by ASG to create a new suite of digital marketing tools in the SaaS space.
Small businesses must pay attention to these kinds of mergers. For example, this kind of corralled tech levels the digital playing field between bigger companies and SMBs. And it provides more opportunities for small businesses to work with customer experience and engagement.
Adding GatherUp will boost ASG MarTech’s reviews and reputation management department.