BizSugar.com › News › 5 Tips to Attract Millennial Parents and Why You Need These Customers

If you’re an online or off-line retailer, why are millennial parents such important customers for you? The short answer is, “Because there are so many of them.” Half of all children in the U.S. have millennial parents, according to The National Retail Federation’s Spring Consumer View. Every year, more than 1 million millennial women have children. Millennials hold the majority of the purse strings for the $1 trillion-plus American parents spend on their children each year.