Your customers can be divided into an almost infinite number of categories. In fact, they probably should be. If living in the age of Google™ Analytics has taught us anything, it’s knowing that where customers come from, why they’re interested in your services, and what sparked their interest is invaluable information. Without a doubt, you should be collecting such information in order to benefit your small business as best you can.
However, sometimes it’s appropriate to take a step back and look at your customers in a much broader sense. In this case, that means looking at how many of your customers use smartphones (hint: a lot) and how you can take advantage of mobile technology. With a record-breaking 56% of American adults currently using smartphones, it’s time for you to take a look at the big picture and reap even bigger rewards.
Yes, Even Small Businesses Can Target the Mobile Customer
Posted by megantotka under ManagementFrom http://therealtimereport.com 3899 days ago
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